Ah! You have to add it as your Buddy. Tap on your picture in the lower left. When the full screen image of yourself pops up, tap on the menu in the lower right corner. In between the "Journal" and "Customize" options, there should now be a "Buddy" option. Tap that, and you should be able to select a Pokémon to be your buddy.
As you walk, your Buddy earns candies. Different Pokémon earn candies at different distances. For instance, a Jigglypuff, Magikarp or Clefairy earns one candy for every 1 km you walk. A Koffing earns one candy every 3 km. An Omanyte earns one candy every 5 km. In this way, you can earn enough candies to evolve a Pokémon that you don't catch or hatch from eggs very often.
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Date: 2016-10-17 09:31 am (UTC)As you walk, your Buddy earns candies. Different Pokémon earn candies at different distances. For instance, a Jigglypuff, Magikarp or Clefairy earns one candy for every 1 km you walk. A Koffing earns one candy every 3 km. An Omanyte earns one candy every 5 km. In this way, you can earn enough candies to evolve a Pokémon that you don't catch or hatch from eggs very often.
Does that make sense?